![]() ![]() Chapter 5 critiques multitasking, with Keller drawing on research that shows it can harm energy and attention. Keller cites the “80/20 Principle,” which states that 80% of success comes from 20% of effort, to argue that there is value in devoting attention to the most impactful tasks and goals. Chapter 4 contends that believing all things are equal is a mistake. Part 1 of The ONE Thing (“The Lies”) then examines myths and misconceptions that surround traditional characterizations of success. ![]() ![]() Chapter 3 reviews examples of businesses and individuals that Keller views as successful, showing that all of them have benefited from focus and the help of mentors. In Chapter 2, Keller uses the metaphor of dominoes falling in succession to illustrate how tasks undertaken in the pursuit of a goal are most effective when they are incremental and cumulative, with a view to long-term purpose. Focusing in this way, Keller advises, ensures that goals are best aligned with purpose and prioritized in such a way that you can achieve them. Chapter 1 outlines Keller’s idea of the “ONE Thing,” which means focusing on the most important task or concern of a given goal. Keller divides The ONE Thing into three major parts but prefaces these with three introductory chapters. ![]()
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